4 Ways to Create a Customized Marketing Plan for Your Business

1. Start By Thinking About Your Goals

  • Use the online platforms to create greater brand visibility
  • Leads generation and customer acquisition
  • Increase website traffic
  • Create better engagement with audiences on the digital platform
  • Increase the number of leads by 15% using local listings management within the next six months.
  • Double website traffic within the year through the strategic use of PPC marketing

2. Get Ready For Some Research

  • Market/Situational Analysis
  • Competitor Analysis
  • Understand the Target Audience

3. Outline Your Plan of Action or Marketing Strategies

  • Platforms you will use, including websites and social media. For the latter, you must identify the ones you intend to use depending on where the target audience is
  • Outline the strategies like SEO marketing and email marketing. Others are social media marketing, video marketing, content marketing, and influencer marketing.
  • Paid advertising such as PPC marketing and display advertising. Others are boosting posts on social media platforms and online banners
  • Promotion tactics like giveaways, discounts, and competitions.
  • Take an audit of existing content. Which are the best performing and why? The information will give insights on what to replicate or remove
  • Do you need to replace the content? You can repurpose posts, infographics, and whitepapers
  • What other types of content can increase engagement? Videos, tutorials, case studies, etc.
  • Audit web performance and existing SEO strategies
  • Website optimization — loading speeds, navigation, responsiveness
  • How to improve the existing SEO? — Link building, web redesign, mobile-friendliness, site security, etc.
  • Would it be feasible to consider outsourcing SEO services?

4. Allocate a Budget

Final Thoughts




I'm Divya an elegant writer for Tycoonstory Media

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Sree Sree

Sree Sree

I'm Divya an elegant writer for Tycoonstory Media

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